In an age of endless brand partnerships and collaborations, it’s always nice to see a team-up that doesn’t feel forced. Such is the case with For Love & Lemons, a very sexy collaboration with “A Court of Thorns and Roses” – a collection of corsetry, lace, romantic florals and embellished evening dresses that just makes sense.
The collaboration, which launches on October 22, comes just days ahead of the October 27 release “A Court of Shattered Harmony,” Sara J. The sixth installment of Maas’s hugely popular romantic series. Instead of relying on book-cover graphics and branded sweatshirts, the L.A.-based brand incorporated the aesthetic of Mas’ Prythian’s fantasy world into four mini collections based on the books’ themes: “The First Bloom of Spring,” “Welcome to the Night Court,” “Under Starfall Skies” and “A Dance of Silver Flames.”
ACOTAR x FOR LOVE AND LEMON
Spring Court-inspired pieces include pastel flowers and delicate lace, including the $639 Rose of the Manor gown, while darker Night Court assortments include the $629 Night Court Mini Dress and $829 Moonveil Gown. Elsewhere, celestial-inspired starfall designs and nods to characters like Nesta and the Valkyries complete the collection, which includes pieces ranging from a $398 beaded mini skirt to a $729 gown.
For Love & Lemons co-founder Gillian Kern said of the partnership, “This collection has been over a year in the making and is born out of true passion.” “We love the way Sarah J. Maas uses fashion to set a mood.”
The collection also includes several pieces featuring custom embroidery, hand-beaded details and intricate embellishments. According to the brand, produced in limited quantities, the designs will not be restocked once they sell out. Several styles, including the Storykeeper Dress and Dance with Fire Gown, have already sold out, with more dresses coming soon.
The launch is part of a broader sales campaign around the highly anticipated next “ACOTAR” novel. Nicks recently launched a collection of lingerie, sleepwear and underwear inspired by the series, while fragrance brand Fine’ry released four ACOTAR-themed fragrances. Funko Pop and Loungefly have also produced character figurines and accessories, respectively. Meanwhile, Target has launched a broader assortment of merchandise including jewelry, apparel and collectibles, with a midnight release celebration planned for October 26 at approximately 250 stores. Barnes & Noble will host similar events at more than 500 locations across the country.