From pop star to perfumer.
Tate McRae was officially launched on Thursday tate 01Her first fragrance which was produced by Scent Beauty, Inc. It was created in partnership with.
“In my beauty routine, fragrance is that final invisible layer that elevates my entire mood,” McRae shared in a press release. “With Tate 01, I planned to create a fragrance that feels completely like a second skin: effortless, subtly sharp, and completely you.
So it’s only fitting that in the perfume campaign, the 23-year-old star wears more than just the fragrance.
Standing in profile in a swimming pool, McRae crossed her arms over her bare chest and stared into photographer Mario Sorrenti’s lens, wet hair blowing in the wind.
“It melts so beautifully that it never ruins you; it just enhances who you are,” McRae said in a release.
“I love wearing it during rehearsals – its scent warms and blends with my body, making me feel confident.”
Tet 01 opens with sparkling bergamot and clary sage, and includes a heart of orange blossom and heroin and base notes of sensual moss and creamy tonka.
There’s also an innovative ingredient at work: Iso E Super, a synthetic molecule that “[interacts] According to the press release, with individual skin chemistry to create an “intimate personal” fragrance for each wearer.