When it meets the boxed world… While Letterboxd has become a popular destination for movie lovers, Rider Strong is cautioning fellow industry people from getting too comfortable on the platform.
boy meets world The alum recently explained that he has “stopped disclosing my number of stars on Letterboxd” so as not to prematurely break ties with potential collaborators on projects he wants to write or direct.
“It’s more to do with the people I want to work with,” he said. Pod Meets World podcast. “I realized that if I am asking an actor to work in a film that I am writing or that I want to direct, if I have given half a star rating to one of their films, it is not a good look because people check each other’s letterboxes. So I decided this for the sake of my professional career.”
Strong said of his letterbox ratings, “I’m extreme. So my problem, my point of view is I love it or I hate it. Whereas, like a lot of people, you look at their letterbox, you can see their average ratings and they usually come in around the three-star mark. Mine is like a completely flat line because I [give] Either half a star or five. That’s why I’m an extremist.”
Since adopting a more self-censored approach towards Letterboxd, Strong said he has “only removed, I would say, half of my star rating,” but the rest “are still there.”
After launching in 2011, Letterboxd has become a popular platform since the COVID pandemic, surpassing 17 million subscribers with its social media features that allow moviegoers to log, rate, and review the movies they’ve watched. The owner of the New Zealand-founded brand, which has also become a red carpet fixture, began exploring a sale of the platform earlier this year.