Pennsylvania introduces law to regulate AI-generated ads

It appears that the explosion of AI-generated advertising across the country is causing growing frustrations in small business storefronts and restaurant interiors. Signed last Thursday by Pennsylvania Governor Josh Shapiro Artificial Intelligence Deceptive Advertising Act In law, it is mandatory All Advertisements, from million-dollar television commercials to printed flyers on the street, contain a disclosure label in the same format as an advertisement.

The bill aims to deal with false or misleading advertisements, which are very easy to engage in with the help of AI-generated content. The bill, as introduced, says:

“An advertiser may not, without clear and conspicuous disclosure, create and disseminate an advertisement that uses synthetic content or create and disseminate an advertisement that creates a false consumer perception about the nature, origin or authenticity of the goods or services advertised. A disclosure under this section must state that the advertisement contains material that was modified or generated using artificial intelligence.”

And because it applies to all advertising shown in Pennsylvania, it will impact, for example, television commercials made in other states or commercials made in other countries, so the consequences of this bill will be far-reaching.

according to Reporting by The VergeHowever, critics of the bill wonder how effective it will be given the vague nature of some of the language used. As The Verge notes, Language like “significantly modified” is subjective and open to a wide range of interpretation, while the broad exceptions made for “parody, satire, commentary, or criticism” provide legal scope for advertisers.

Whatever the ultimate impact of the bill or future interpretation by the court system, it represents another attempt by elected representatives to respond tremendous will of the voters We therefore expect this bill to start a trend, to bring artificial intelligence under legislative control.