Hannah Choddy’s millions of followers know that she loves a few things: designer bags (obviously), alternative milk So good that he bought the company and his adorable bulldogs. But if there’s one thing she’s known for above all else, it might be her constant search for the perfect peachy-pink eye shadow.
For the uninitiated: The Austin-based influencer was a devotee of Tom Ford Beauty’s Golden Peach shade for years — that is, until the brand discontinued it. She decided to document her journey in search of a replacement on her social media, testing dozens of different products. “When I found out it was discontinued, I thought, I’m going to try to find a duplicate, and I might as well record it,” explains Chody. glamour. “The series blew up. It went so viral, I never expected it.”
Throughout her search, some shades came close, some not so close, but nothing was quite right. Just then Sai’s call came. “It was the most exciting text message of my life,” she says. With the brand’s help, Chody finally found her ideal peachy-pink shade: Bellini, which is now a permanent addition to Psy’s Super Suede Eyeshadow lineup.
Sae founder Lanny Crowell says teaming up with Chodi was a matter of fate, adding that when Chodi’s followers started bringing the brand into the eye shadow conversation, she took notice. “What I love about this collaboration is that it was 100% community-based from day one,” she says. “Hannah was on the hunt for her dream pink-blonde look for over a year, testing over 50 products and bringing her followers along every step of the way.”
Bellini is available at Sephora globally – a happy moment for Chodi. “I would be that person who accidentally has 20 things in her cart,” she says. “So to know that I could have had my life shortened by searching for this product at Sephora is just surreal.”
Ahead, learn more about the brand new shade, Chodi’s makeup routine, what she’s wearing this fall, and much more.
Natasha Nielsen and Julia DiMarco