Brent Rivera Net Worth celebrity net worth

What is Brent Rivera’s net worth?

Brent Rivera is an American social media personality, YouTuber, actor, producer, and entrepreneur who has a net worth of $30 million. Brent Rivera first rose to fame on Vine, where his short comedy videos attracted millions of followers before the platform was shut down. They successfully transferred that audience to YouTube, TikTok, Instagram and other platforms, eventually building a combined social-media following of more than 100 million people.

Rivera’s career has extended far beyond her own channels. He co-founded Amp Studios, a creator-driven media company and talent incubator that develops personalities, channels, branded content and original intellectual property. Amp’s roster includes his sister, Lexi Rivera, Ben Azelart, Pearson Wodzinski, Andrew Davila, Jeremy Hutchins, and others.

Brent has also appeared in scripted series and films, including “Alexander IRL,” “Brobot,” and Hulu’s “Light as a Feather.” In 2025, they expanded into consumer products by launching the snack brand Levels. Forbes estimated his gross earnings at $13.7 million for the 12 months ending March 2026 and ranked him among the world’s highest-earning digital creators.

early life

Brent Austin Rivera was born on January 9, 1998 in Huntington Beach, California. His father, John, worked as a firefighter, while his mother, Laura, was a teacher. Brent grew up with two older brothers, Bryce and Blake, and his younger sister, Lexi.

Rivera became interested in entertainment when he was young. He auditioned for commercials and television roles, but was also attracted by the creative freedom of making his own videos online.

He attended Huntington Beach High School and played varsity ice hockey. At the same time, he was beginning to build an online following that eventually became his full-time career.

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Rivera started uploading videos to YouTube as a child, but his first major success came through Vine.

The platform allowed users to publish looping six-second videos, and Rivera developed an audience with short comedy sketches, physical humor, relatable teen situations, and collaborations with other creators.

By the height of Vine’s popularity, Brent had amassed nearly 10 million followers. He became part of a generation of Vine personalities who toured, attended fan conventions, and increasingly attracted endorsement deals typically associated with traditional entertainment personalities.

When Vine shut down, many of its stars struggled to move their audiences elsewhere. Rivera proved unusually successful in making the change.

youtube

After Vine’s rejection, Rivera increasingly focused on YouTube. His videos gradually became longer and more elaborate, shifting from short comedy sketches to challenges, pranks, competitions, relationship-themed videos, and large-scale stunts.

Collaboration became a central part of the formula. Lexi appeared frequently, as did other creators Ben Ezelart, Pearson Wodzinski, Andrew Davila, and Rivera.

The format allowed Brent to introduce viewers to the same group of personalities repeatedly, giving his videos a loose collective quality rather than simply functioning as traditional individual vlogs.

As of 2026, Rivera had over 40 million subscribers on his main YouTube channel. His videos include everything from elaborate camouflage challenges and hide-and-seek competitions to overnight stunts, travel videos and trips to unusual locations.

Rivera was also extremely successful in adapting to the rise of TikTok.

His background creating six-second Vine comedies naturally translated to the new short-form platform. They began publishing quick visual jokes, relationship sketches, reactions, challenges, and comedy videos, many of which could be understood without extensive dialogue.

That style helped Rivera build a large international audience. As of 2026, Forbes counted approximately 120.8 million followers across its major social-media platforms.

Rivera also maintains a significant presence on Instagram, where her content consists of candid lifestyle photography, travel, promotional partnerships, and clips from major projects.

amp studio

Rivera co-founded Amp Studio in 2017 with his manager and business partner Max Levin.

The company was designed to be much more than a traditional talent-management firm. Amp helps identify creators, develop their content strategies, provide production resources, connect them with advertisers, and create new channels and intellectual property around their personalities.

Early amp creators included Brent, Lexi, Ben Azelart, the Stokes Twins, Lexi Hensler and Pearson Wodzinski. Some connected with already established audiences, while others grew significantly after becoming part of AMP’s partner network.

Amp has described its ambition as building a creator-driven entertainment company for audiences that are increasingly consuming YouTube and TikTok rather than traditional cable television.

The company currently says its content ecosystem generates more than three billion views per month.

amp world

Amp Studios also created Amp World, a conglomerate content brand that includes Rivera and several other producers.

Instead of each video focusing on Brent individually, Amp World uses recurring cast members for challenges, competitions, games, comedy, and collaborative stories. The members also regularly appear on each other’s personal channels.

That structure has become a key part of AMP’s growth strategy. An audience that discovers one creator is repeatedly exposed to others, allowing the entire group to share audience growth.

Amp World has earned millions of subscribers and billions of views while helping many of its personalities become major creators in their own right.

Income

Rivera makes money through YouTube advertising, sponsorship agreements, branded videos, TikTok and Instagram campaigns, AMP Studios, merchandise, licensing and consumer products.

Forbes has repeatedly ranked him among the highest-paid creators in the world. The publication estimates that Brent will generate $17.5 million in gross earnings during its 2023 measurement period and $11 million in both 2024 and 2025.

For the 12 months ending in March 2026, Forbes estimates his gross earnings at $13.7 million.

Their brand partners over the years have included companies like Starbucks, Xbox, Prada, Amazon Music, Hasbro, and Activision.

levels

In 2025, Rivera expanded into the consumer packaged-goods business with the launch of Levels.

The snack brand was developed with Redbud Brands and introduced a line of corn and potato chips cooked in avocado oil. Initial flavors included Sweet Cinnamon Churro, Bold Nacho Cheese, and Fiery Chili Lime.

The product was designed to directly appeal to Rivera’s young online audience while acting as an independent retail brand rather than just manufacturer merchandise.

The levels marked a sweeping change in Rivera’s business strategy. Instead of making money just from views and sponsorships, he started using his audience to help launch products in which he could participate as an owner.

acting career

Rivera has occasionally pursued more traditional acting alongside her online career.

In 2017, he starred in and produced the YouTube Red film “Alexander IRL”, which also stars Nathan Cress. The film is based on a group of teenagers who are attempting to build a startup in the real world.

Rivera later appeared in the Brat TV series “Brobot” and played Isaac Salcedo in Hulu’s supernatural thriller “Light as a Feather.”

He also appeared in the AwesomenessTV series “Brent Rivera’s Dream Vacation” and joined Nickelodeon’s “Group Chat.”

Although acting helped expand his resume, Rivera’s primary entertainment business remained online video, where he could control the production, distribution, and monetization of his content.

Awards and recognition

Rivera has received multiple nominations from the Streamy Awards and Teen Choice Awards.

In 2020, he received Creator of the Year honors at the Streamy Awards. He has also been nominated for other categories including Creator of the Year and Lifestyle.

Forbes has repeatedly included Rivera in its annual Top Creators list. His ranking reflects not only the size of his audience, but also his growing role as an entrepreneur through amp studios and consumer businesses.

Related and Podcasting

Rivera has experimented with a number of businesses and media formats outside of his primary video channels.

She launched the Relatable clothing brand and later created the podcast “So Relatable”, where she discussed her experiences in internet culture, relationships, entertainment, and her career as a creator.

Although those projects never became as central to his business as Amp Studios, they demonstrated Rivera’s early efforts to expand his online identity into products and formats beyond short-form video.

Charity

Rivera has participated in charitable and social impact campaigns throughout his career.

In 2016, he worked with Hollister on an anti-bullying campaign aimed at raising awareness among young people and raising funds for organizations addressing bullying.

He has also participated in fundraising and awareness projects related to education, youth issues and other charitable causes through his social-media platforms.

personal life

Rivera previously dated model Morgan Justus and was also publicly linked to producer Eva Gutowski.

His close friendship and frequent collaboration with Pearson Wodzinski later led to speculation for years that the two were in a serious relationship. Wodzinski later publicly revealed that she had briefly explored dating, but ultimately found their schedules and working relationship impractical.

Rivera has intentionally kept the distinction between her real dating life and the romantic stories she uses in her videos loose, with fake dates, relationship challenges, and prank videos being a recurring part of her content.

His younger sister Lexi remains one of his most frequent collaborators and has developed a creator career independent of Brent, with millions of followers on her own platform.