Beyoncé’s Sacred has quickly become a blockbuster hair-care brand since its launch in February 2024. Led by the powerful $56 Age Drops Serum, Pop Supernova is enjoying the early success of her line that was decades in the making.
Gracing Bey’s latest cover Identification And a portion of the interview published on Monday (Oct. 26) finds the Grammy-winning artist detailing the “absolute” experience of realizing Sacred.
“My mother and I have poured decades of experience, tradition and love into Sacred, so it’s very gratifying to see our community grow across every ethnicity, makeup, generation and gender,” she said. “In the beginning, it took some conditioning from the world’s perception of how to launch a brand founded by someone like me.”
Beyoncé continued to quip that the products are so effective that even those who hate them are lining up to buy them.
“I am the founder, the visionary and the sole investor – not the face or model of this brand,” he said. “I had a vision of creating something that solves real problems and performs so incredibly well that people who can’t afford my music still use Sacred, haaa! … because it works.”
Beyoncé’s Sacred is available exclusively at Ulta Beauty. Products are primarily sold as part of the Foundation Collection, Protection Collection, and Styling Collection.
While the Beyhive patiently waits for the rumor Act IIIBeyoncé released the “Morning Dew (Donk) Remix” featuring her husband and rap mogul Jay-Z in August, which peaked at number 26 on the Billboard Hot 100 for July 18.
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