It’s been weeks since Sidney Sweeney wore nothing but sports balls For a new ad highlighting sports betting company Novig. I don’t think this ad has created any doubt in bringing the name Novig to people’s minds. Before the viral ad I didn’t know what a betting platform was, but now I definitely know. Days later, more and more people are still talking about Swinney… but also about his ad.
In fact, the new venture has been very good business for Ms. Sweeney, who has made a name for herself not only as an actress but also as an entrepreneur. She reportedly learned a few tricks from beau Scooter Braun along the way, and she was brought the idea of partnership to NovigAnd not the other way around.
what happened next? This 58 second advertisement is very memorable. In it, Sweeney tries on a variety of sports equipment – and only sports equipment – while talking about the app, which is “just sports”. You Can’t bet on the color of Swinney’s underwear.. You can’t bet on weird things happening in pop culture, like who will be the next James Bond. You see, it’s “just games”.
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The ad has been viewed hundreds of millions of times across all platforms, and while some athletes have publicly condemned the ad, calling it a waste of years of work in women’s sports, Ms. Sweeney had no trouble. He had clapped back at other incidents of athletes stripping in the name of sport when the criticism first began. Now, there’s other evidence that the ad was a good idea for Ms. Sweeney, at least from a money-making standpoint. This is because it has been incredibly effective.
When the actress approached Novig about a potential partnership, she became an equity stakeholder in the company. At the time, it was valued at about $500 million on Wall Street. This week, just weeks after the ad was released, its valuation more than tripled. Per wall street journalThe company raised new funding at a valuation of $2 billion.
That’s a huge difference, and it’s mostly due to Sweeney’s viral ad. Before that, of course, Novig had a working deal with the New York Mets and gained a loyal podcast following. However, most people, including myself, had never heard of it.
As far as advertisements are concerned, Jacob Fortinsky, CEO of Novig has stated that the company never intended to make advertisements for women in sports or disparage any women in sports, saying:
As a company, we strongly support women’s sports. I think that’s a great component of our platform. It was never our intention to portray women’s sports. She is an actress from Sydney. We’re a prediction market focused on sports, and that’s the story it was telling. Working with him on both the business and creative sides was a very exciting process.
The CEO further stated that he and the company were aware that Sweeney had critics who were already working at the sports betting company before he took the job. The internet hates her previous campaigns like the AE Jeans campaign or That time he did a commercial for Ford. (Note, the jeans campaign also received backlash Ultimately turned out to be good for American Eagle.)
I think there are a lot of people who have feelings about Sydney as a person that predate this campaign. Working with him, we expected the people who already hate him to be a little louder and more vocal.
Still, it was worth the risk for the company to say yes, although Fortinsky also said he thought he “did a pretty good job” at the end of the day. Now, if Wall Street is any indication, this was a partnership that made sense for both parties.