Ray denied the rumor, but Jordan did not – which is understandable, considering he’s rumored to be dating an extremely talented and gorgeous musician. It’s like a flattering version of a loaded question: Are you dating Ray? Say yes and you’re lying. Say no and you’re denying some very jealous gossip. Meanwhile, probably half the world wishes they were dating Ray! (I’m included, and I’m gay.)
To be fair to Jordan, it doesn’t really matter what he says at this point, because people already believe it. The rumor is now internet related. One x user More than 50,000 followers commented on the post along with the image of the fake couple, adding: “Here people are living my dream.” “Soulmate Energy,” commented One more.
The fact that the Gere/Gerbil malarkey has survived for decades is proof that celebrity gossip doesn’t need much proof to spread. Such is the stickiness of Hollywood rumors. But generative AI has changed the equation to a great extent. Now a rumor has its own deep roots, and as a result, people paid to protect celebrities from such nonsense. Vanity Fair It is becoming increasingly difficult to deal with AI-generated rumors.
“It’s certainly worrying how realistic AI photos have become in such a short time. But what’s more worrying is how nefariously this technology can be used – like porn deepfakes – and so easily. We should be pushing for regulation,” explains one celebrity publicist, who requested anonymity to speak candidly about his work. Vanity Fair.
Another celebrity publicist explains V.F When a hoax gains momentum, their team may quietly turn to a micro-influencer or gossip account like a deux moi to debunk it. Other times, they need to call digital firms that specialize in finding and removing this type of content. But those companies, the publicist says, “are too expensive.”
Increasingly, one of those calls goes to Lottie AI, which stands for “equality on the internet.” According to co-founder and CEO Luke Arrigoni, the company protects the estates of approximately 20,000 actors, musicians, CEOs, military officers, and deceased celebrities from deepfakes and fake internet rumors. “We’re the first call on the triage series of ‘Oops, there’s a thing online’ in Hollywood,” Arrigoni explains. Vanity Fair.
Those things include everything from fake romance to deepfake porn to a vast ecosystem of disgusting celebrity impersonations. To identify them, Lottie sifts through approximately 600 million online assets a day. “Celebrities basically have to hire a service that takes care of the Internet they consume every day,” says Arrigoni. He says his company charges up to $3,000 per month for its services.