The term “swag gap” is all the rage these days: a snappy phrase to describe the sometimes deep gulf between the aesthetic inclinations of two celebrities in love. This can happen in normal life, too: like when your Comme des Garcons-wearing BFF gets a new boyfriend who thinks socks and sandals are acceptable at the pub. However, every once in a while, a new couple comes forward to make it clear that they are a perfect match sartorially as well as romantically. Relatively new flames Kendall Jenner and Jacob Elordi are proof that you should ideally always date someone who dresses just like you (and looks just as good).
The pair were first spotted “snogging at Coachella” in May, then made it Instagram official in June with what has become traditional for aspiring thirtysomethings in 2026: photos from a trip to Japan. Early glimpses of the couple saw them sporting a relaxed, A-lister off-duty style of jeans, T-shirt and trench coat. When Tokyo Pizzeria Serincan After sharing photos of the pair’s trip (Kendall carried The Row’s parka tote and Jacob in a JFK Jr.-esque backward cap), everyone loved the comments: “They’re so aesthetically pleasing together” and, “I love it when tall people date each other.”