Charli D’Amelio Net Worth | Celebrity Net Worth

What Is Charli D’Amelio’s Net Worth?

Charli D’Amelio is an American social media personality, dancer, actress, and entrepreneur who has a net worth of $55 million.

Charli D’Amelio became one of the first people to turn TikTok fame into a full-scale entertainment and consumer-products career. She began posting dance videos in 2019 and within a year had become the most-followed person on TikTok. In November 2020, she became the first creator on the platform to reach 100 million followers. She now has more than 156 million followers and remains one of TikTok’s two largest individual accounts, behind Khaby Lame.

Her income has extended far beyond sponsored posts. D’Amelio has earned tens of millions of dollars through endorsements, television, licensing, consumer products, investments, and social media, with annual earnings estimates reaching $23 million in one 12-month period and $23.5 million in another. She won “Dancing with the Stars” in 2022, starred in three seasons of Hulu’s “The D’Amelio Show,” and made her Broadway debut in “& Juliet” in 2024, ultimately remaining with the production for more than ten months. She also helped launch D’Amelio Brands, which raised $11 million from outside investors before Charli formally separated from the family company in 2025.

Earnings and Endorsement Deals

Charli’s ability to monetize a social-media following became apparent almost immediately. Her income comes from brand endorsements, sponsored content, licensing, television, merchandise, appearance fees, social-media revenue, and business ventures.

In 2020, when she was still a teenager, Charli earned $3 million. That placed her behind only Addison Rae among TikTok creators that year.

Her earnings then accelerated dramatically. Charli generated an estimated $17.5 million in 2021 from sponsorships, merchandise, licensing, and other ventures. Between June 2022 and June 2023, her estimated earnings reached $23 million, a figure recognized by Guinness World Records as the highest annual earnings for a female TikTok creator at the time.

Between April 2024 and April 2025, her earnings were estimated at $23.5 million. For the period running from March 2025 through March 2026, her estimated earnings were $18 million, showing that even several years after her initial TikTok explosion, Charli remained one of the world’s highest-paid social-media personalities.

Brands that have worked with D’Amelio include Dunkin’, Invisalign, Hollister, Prada, Amazon, Procter & Gamble, Yoplait, Morphe, Kate Spade, and Simmons Bedding. Early in her career, reports indicated that she could command at least $100,000 for a sponsored post, while larger integrated advertising agreements were worth substantially more.

In 2020, she appeared in a Super Bowl commercial for Sabra hummus. Reports at the time put her compensation for that campaign at $1 million.

Dunkin’ Partnership

One of Charli’s most successful brand partnerships was with Dunkin’. Long before signing an endorsement agreement, she frequently posted about drinking Dunkin’ coffee, making the partnership feel unusually organic for an influencer campaign.

In September 2020, Dunkin’ introduced “The Charli,” a cold brew with whole milk and caramel swirl based on her regular order. The company subsequently launched “The Charli Cold Foam” and incorporated D’Amelio into broader advertising and social-media campaigns.

The launch produced a major surge in app downloads and drink sales and became a frequently cited example of how social-media personalities could directly influence consumer behavior. The partnership helped establish Charli as something more valuable to advertisers than a creator simply selling one-off sponsored posts.

Early Life

Charli Grace D’Amelio was born on May 1, 2004, in Norwalk, Connecticut. Her mother, Heidi, worked as a photographer and model, while her father, Marc, spent decades in the apparel business and later ran for the Connecticut State Senate.

Charli has an older sister, Dixie D’Amelio, who also became a major social-media personality and recording artist. Charli began dancing when she was three years old and spent more than a decade competing before becoming famous online.

She attended King School in Stamford, Connecticut, but switched to virtual schooling as her career made a traditional school schedule increasingly difficult.

Rise on TikTok

Charli began posting on TikTok in May 2019. Her earliest videos consisted largely of lip-syncs and simple dance clips, and she initially gained attention through a side-by-side dance video with another creator.

Her growth accelerated in the fall of 2019 when she posted videos performing the “Renegade” dance to K Camp’s song “Lottery.” Charli helped popularize the choreography, although she did not create it; credit belongs to dancer Jalaiah Harmon.

By November 2019, Charli and Dixie had joined Hype House, the Los Angeles creator collective that became one of the earliest attempts to organize TikTok stars into a business and content network. Charli left the group the following year as her individual career expanded.

Sony Music executive Barbara Jones signed her to Outshine Talent in late 2019, followed by a deal with United Talent Agency in 2020. The D’Amelio family subsequently moved from Connecticut to Los Angeles.

TikTok Records

Charli’s follower growth during 2020 was extraordinary. In March of that year, she passed Loren Gray to become TikTok’s most-followed creator and soon became the first person on the platform to reach 50 million followers.

On November 22, 2020, she became the first TikTok account to reach 100 million followers. At the time, Addison Rae, then her nearest major individual competitor, had roughly 70 million.

Khaby Lame eventually passed Charli in 2022. Nevertheless, D’Amelio has remained above 150 million followers for years, an enormous audience that has allowed her to continue commanding major brand partnerships even as TikTok’s creator ecosystem became much more crowded.

“Dancing with the Stars”

Charli returned to her original passion for dance in 2022 when she competed on season 31 of “Dancing with the Stars.” Her mother, Heidi, competed during the same season, making them the first mother and daughter to appear as contestants simultaneously.

Charli was partnered with professional dancer Mark Ballas. Their routines consistently received some of the season’s highest scores, and the pair eventually defeated finalists including Wayne Brady to win the Mirrorball Trophy.

The experience helped reposition Charli publicly as a trained dancer rather than simply a TikTok personality who happened to post dance videos. In early 2023, she performed on selected dates of the “Dancing with the Stars Live” tour.

“The D’Amelio Show”

In 2021, Hulu premiered “The D’Amelio Show,” a reality series centered on Charli, Dixie, Marc, and Heidi as the family adjusted to sudden fame and life in Los Angeles.

Rather than focusing exclusively on the glamorous side of being influencers, the series covered mental health, family conflict, online criticism, business decisions, dating, and the pressure associated with becoming famous at a young age.

The show ran for three seasons before Hulu confirmed in 2024 that it would not return for a fourth. By then, the D’Amelio family had already expanded into a portfolio of independent businesses and entertainment ventures.

Film, Television, and Music Videos

D’Amelio made her feature-film debut as the voice of Tinker in the animated movie “StarDog and TurboCat.” She also appeared in television events including “The Disney Family Singalong,” Nickelodeon’s “#KidsTogether: The Nickelodeon Town Hall,” and “Graduate Together: America Honors the High School Class of 2020.”

She later co-hosted the 2023 Nickelodeon Kids’ Choice Awards with Nate Burleson. Her other television work has included guest appearances, reality programming, and live dance performances.

Charli has appeared in music videos for Bebe Rexha’s “Baby, I’m Jealous” and Jennifer Lopez and Maluma’s “Pa’ Ti + Lonely.”

Broadway and “& Juliet”

Charli made her Broadway debut on October 29, 2024, when she joined the ensemble of the jukebox musical “& Juliet” at the Stephen Sondheim Theatre.

She played Charmion, a dance-heavy ensemble role that allowed her to draw directly on the competitive-dance training she had begun as a child. The show, built around songs written or produced by Max Martin, had already become a Broadway hit by the time D’Amelio joined.

Charli was initially scheduled to remain with the production for less than three months. Her engagement was extended twice, first through April 2025 and then through September 7, 2025, giving her a run of more than ten months.

Although D’Amelio could earn vastly more through social-media advertising than a standard Broadway ensemble salary, she has described the role as one of the most meaningful experiences of her career. Broadway ensemble contracts during this period carried union minimum salaries in the mid-$2,000s per week, although D’Amelio’s individual contract terms were never publicly disclosed.

Morphe, Hollister, and Other Consumer Products

Charli and Dixie moved quickly from endorsements into licensed consumer products. Their Morphe 2 cosmetics line targeted younger buyers with lightweight makeup and skincare products, while their Coastal Craze collaboration produced a collection of nail polish.

The sisters also worked with Hollister to create Social Tourist, an apparel brand launched after several successful advertising campaigns with the retailer. Unlike a conventional celebrity endorsement, the arrangement involved Charli and Dixie in product development and marketing.

Additional licensing agreements have covered mattresses, phone accessories, ring lights, and creator equipment. These deals typically allow celebrities to receive royalties based on product sales rather than simply accepting a flat advertising fee.

D’Amelio Brands

In September 2022, the D’Amelio family launched D’Amelio Brands with entrepreneur Richard Rosenblatt. The goal was to shift from licensing the family’s names to outside companies toward owning equity in businesses built around their audience.

The company raised $6 million in seed funding from a group that included Fanatics founder Michael Rubin, Apple executive Eddy Cue, Lionsgate CEO Jon Feltheimer, United Talent Agency, and Rosenblatt. The round valued D’Amelio Brands at $100 million.

The company launched D’Amelio Footwear in 2023. Later that year, another $5 million investment financed its expansion into food and beverages, bringing disclosed outside funding to $11 million.

D’Amelio Brands subsequently created Be Happy Snacks, a popcorn line launched nationally through Walmart. The business later expanded into retailers including 7-Eleven, Speedway, Albertsons banners, and Costco Business Centers. Footwear production was eventually wound down as the family prepared to reposition the fashion business under a new D’AMELIO brand.

Departure From the Family Business

Charli quietly began separating from D’Amelio Brands in March 2025, and the process was formally completed in November of that year. Her departure from both D’Amelio Brands and D’Amelio Family LLC did not become widely public until June 2026.

People familiar with the negotiations described the original separation as formal and mutually agreed upon, with Charli represented by her own lawyer and business manager. The financial terms of her exit have not been made public.

The split subsequently became entangled in rumors of a broader family dispute over money. Online reports alleged that Charli had discovered millions of dollars had been transferred from accounts established during the years when her parents managed her career.

Marc D’Amelio publicly denied those allegations and said he had evidence supporting his position. No court finding or independently documented accounting has established that Charli’s parents improperly took money from her, so the underlying financial claims remain disputed.

By 2026, Charli was no longer involved in Be Happy Snacks, while Marc, Heidi, and Dixie continued working with the brand.

Investments and 444 Capital

The D’Amelio family also moved into venture investing as its social-media income grew. The family helped establish 444 Capital, a $25 million venture fund focused on early-stage companies.

The D’Amelios have held equity interests or made investments in technology companies rather than relying exclusively on cash endorsement payments. Those investments have included businesses connected to financial technology and creator tools.

The private nature of the investments makes it difficult to determine Charli’s individual ownership or the value of her personal portfolio. Nevertheless, equity participation represents an important difference between the later phase of her career and her earliest years of simply being paid to advertise other companies’ products.

Personal Life

Charli has spoken publicly about body image, anxiety, and an eating disorder and has described the psychological difficulty of receiving massive amounts of criticism while still in her teens.

She partnered with UNICEF on an anti-bullying campaign and has used her platform to discuss online harassment. Charli has also donated to organizations connected to health care and dance education, including a $50,000 donation to Norwalk Hospital during the COVID-19 pandemic and a $100,000 partnership with TikTok benefiting the American Dance Movement.

D’Amelio has generally tried to preserve some separation between her online persona and her private life as she has gotten older. After years of filming a family reality show and building businesses alongside her parents and sister, her move to Broadway marked one of the first major periods in which she lived and worked independently in New York.

Connecticut Real Estate

In October 2022, the D’Amelio family purchased a condominium in Norwalk, Connecticut, for $1.2 million.

The purchase gave the family a continuing property connection to the city where Charli and Dixie grew up even after their careers shifted largely to Los Angeles.

The publicly available record does not establish what percentage of the property is personally owned by Charli, so the full value should not be treated as one of her individual assets.