Elon Musk doesn’t own TikTok, but the short-form video app is clearly sensitive to criticism from the Tesla CEO.
hollywood reporter It was reported that TikTok has “permanently suspended” the official promotion account muskA new documentary that criticizes Musk’s recent activities is playing in nearly 500 theaters across the United States. The reason given was “political content” which violates TikTok’s policies, but heartThe report did not include any details about what, exactly, the account was doing to warrant the ban.
The film’s distributor Bleecker Street is appealing the move, but the suspension will remain in effect during weekends when audiences are more likely to see films. This probably won’t help Bleacher in its efforts to market the film; heart It was reported that the plan was to spend advertising dollars to promote TikTok posts about the film before the ban went into effect.
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As THR noted, Musk has no financial (or otherwise) involvement with TikTok, but the app is partly owned by Oracle co-founder Larry Ellison. The documentary apparently shows a scene in which Alison offers to help Musk pay for the Twitter acquisition via text message. Of course, this has nothing to do with suspension. We won’t know the specific reason for the ban until TikTok comments on it.
In Mashable’s review muskSenior tech reporter Matt Binder called the documentary “sharp”, but also noted its objectivity, stating that “it shows Musk, through his actions and words, punching himself in the face repeatedly.”